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Here’s what you must see at Milan Design Week

apr, 2018
Here’s what you must see at Milan Design Week

If you are going to Milan this weekend you are reading the right article! From Monday to Thursday we went to Milan searching for innovation, creativity and new ideas. The trip went wonderful and we are going to tell everything: events, exhibitions and much more!

1. Salon del Mobile Milano

Everyone is talking about the fair Salon del Mobile. It is one of the most important design events because it has 2,000 exhibitors from over 165 different countries presenting outstanding products and solutions for contemporary living with an informed eye to the future and which combine design, technology, flexibility and sustainability.

Why you should visit Salone del Mobile?

1. Point of reference for the home furnishing system
2. Business & Culture: unrivaled opportunities for making connections, interface and networking
3. Specialization in the market
4. Global trend showcase: driver of innovation
5. Over 1,300 international companies and high-end brands ranging over 150,000 m2
6. SalonSatellite: platform for interface with emerging talents from several international design schools.

It took 1 day and a half to see all the fair, so you should be prepared with an exhibitions plan because you have 24 halls with lots of stands. In fact, everything in the fair is massive and exceptional so it is difficult not to stop in every stand. Portugal is well represented with 68 exhibitors spread in every hall. Good news is you can attendee as a general public from Saturday 21st to Sunday 22nd. You just need do a registration online and buy the ticket which cost 35,00€ (just for one day).

2. Don’t forget it is Milan Design Week

Don’t forget that this is a special week because many locations become a co-protagonist of the event featuring longer opening hours, exposing new products and concepts. Milan Design Week, besides the fair, it has three design districts: Brera, Isola and Tortona.

a. Brera Design District

Brera Design District is Italy’s most important design location, with an international point of reference and a center of Milan’s creative, commercial and cultural development. The aim is to bring together and promote business in the furnishing sector and professionals in contemporary industrial design, while benefitting from the area’s historical and artistic resources. This district is running 209 events and 92 showrooms are open permanent this week, so you should take the Brera District Event Map with you and walk around through all the streets. Here’s some highlights events:

1. Associative Design – The Best of Portugal: Piazza San Marco 4, 20121 Milan
2. HAY: Via Clerici 5
3. Panasonic: Via Brera 28
4. “Don’t Call me…Dafne” Timberland + Elena Salmistraro: Piazza XXV Aprile
5. COS + Philipp K. Smith III: Palazzo Isimbardi
6. Hidden Garden: Piazza Gae Aulenti

b. Tortona Design District

Over the last 30 years the Tortona district has gradually evolved to become the symbol of design and fashion in Milan, internationally recognized and imitated worldwide. This district is the showcase of the biggest names from the design industry. It took place 200 events in the historic Tortona circuit, where design, fashion and culture are all connected. What you must see:

1. IQOS World & Karim Rashid: Magna Pars Event – Via Tortona 5
2. BASE Milano: Via Bergognone 34
3. MOOOI – Life is Extraordinary: Area 56 – Via Tortona 56
4. Archiproducts Milano Showroom: Opificio 31 – Via Tortona 31
5. Miele – Creating New Dimensions: Padiglione Visconti – Via Tortona 58
6. Sony Design – Hidden Senses: Spazio Zegna – Via Tortona 56

c. Isola Design District

Isola Design District is a territorial marketing project that rises next to contemporary architectural excellences such as Piazza Gae Aulenti, Unicredit Tower and Bosco Verticale, with the aim to give visibility and opportunities to emerging international designers and local artisans, within one of the most lively neighborhoods of Milan: Isola. This edition is focus on projects where specific materials, with a particular versatility, have been highlighted by designers so it is an exceptional location to attract ideas. It is time to discovers the undiscovered:

1. Associazione Culturale Opera d’ Arte: Via Thaon de Revel 10
2. Milan Design Market – Via Pastrengo 14 (Sunday Brunch w/ DJam session)
3. ELITE TO BE – Via Borsieri 12
4. Isola Food District – ETHOS X Café Gorille
5. Headquarter – Via Gaeton de Castillia 26 (Workshops)
6. Palazzo Lombardia – Piazza Città di Lombardia 1

3. Other Suggestions

Design Week is one of the most important events in Milan because everything happens in those days. Besides the center of Milan, you should visit another interesting areas:

a. Museums

La Triennale de Milano: In partnership with Design Week, the museum host 19 exhibitions that will make you discover the new trends of international design. Also, The Salone d’Onore will house a special pop-up store where a selection of the collection of the De Gustibus by Design Memorabilia will be sold at bargain prices. It will be possible to visit the 11th edition of the Triennale Design Museum – Storie. II Design Italiano and the other exhibitions.

Foundazion Prada

it is a remarkable place and it will be open on 20, 21 and 22 of April to the public from 10am to 12am. They are exhibiting Atlas (permanent exhibition), Art life Politics and Mutterzunge. Also you can visit the Bar Luce design by Wes Anderson which recreates the atmosphere of a typical Milanese café.


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